WTF indeed.

HETTE makes clothes that celebrate the mature, stylish, independent woman. A little punk rock, a mix of high and low, art and sport. Experienced, complex, wise, and at its best, a little witchy.

Central to HETTE is the idea of fewer things, better made. Small editions, limited colorways, considered design details, cut in fabrics that feel as good as they look, sourced from deadstock, collaborations, and trusted vendors. Every piece is designed and produced locally in Los Angeles.

I've always been drawn to people's style and how it evolves, and I wanted to create something that could be part of that. That's the goal, and this is where it begins: three styles, Wylie, Riley, and Bradford.

Thank you for being here.

xo Dana